Users will soon have a updated setting that allows them to reduce the quantity of AI-created videos appearing in their timelines. This move comes as the service revealed that it presently contains in excess of 1 bn AI-generated clips.
Trial and Implementation
The new functionality is being tested over the coming weeks before a global launch. This shift coincides with a rise in content created by AI, fueled by emerging content generation software.
The Broader AI Trend
It has been noted that approximately one in 10 of the most rapidly expanding channels on another major platform primarily display clips produced artificially. A large amount of this content is classified as mass-produced AI material, a term for poor-quality, factory-style content that is often absurd or surreal.
Our research shows that a lot of users like content produced via AI tools, including AI artwork to informative clips, and we aim to provide users the ability to increase or decrease of that, depending on their own likes,” stated a company executive.
AI on the Platform
TikTok disclosed that there are now over a billion videos on its service tagged as artificially created. In total, in excess of 100 m videos are added to the platform daily, making AI-generated material a relatively small portion of its total content library.
User Control Features
Members will be able to limit or boost the level of AI-generated videos they view by accessing the topic control feature in the platform and choosing AI-made media. Other topics that currently be controlled under the setting cover current affairs, style, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s policies mandate users to label lifelike AI-generated content, and it bans dangerous AI impersonations of public figures or crisis events. Any believable artificial content that is unmarked can be deleted under its terms of service.
Additionally, the app will from now on apply an AI-generated tag to content created with its proprietary AI systems, or identified by an industry-wide initiative for recognizing content made by AI. This action is intended to help prevent users from seeking to circumvent the disclosure requirement.
Educational Initiatives
The company is additionally introducing a $2m AI literacy fund for professionals and organizations to create learning resources about ethical AI use. This initiative will benefit charitable organizations focused on training programming and robotics.
Platform Protection
TikTok has defended its content review process, following debate over plans to lay off numerous content moderators in the United Kingdom. TikTok is expected to eliminate a significant number of roles in its trust and safety division in London, with worker representatives and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A trust and safety lead clarified that staff-based oversight would continue to be important, but automated tools can protect employees by eliminating the most graphic content before it has to be seen by staff. TikTok reported a notable drop in explicit and harmful content seen by safety staff over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to balance staff and AI to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is the area in which a lot of the machine support is making a difference operate efficiently.”
